Planning your first product
Start with product validation, costs, sourcing and a launch plan. Product and advertising budgets are separate from coaching.
4 individual one-hour sessions per month. Six-month programme: £749/month, £4,494 total.
Amazon FBA Coaching UK
From £0 to 7 Figures
Personalised coaching to launch, grow and scale your Amazon FBA business on the UK marketplace.
£1.07M in Amazon FBA revenue in 2024 — I'll show you exactly what works.
15-min discovery call — free, no commitment
Looking for a mentor rather than a programme? Read about my 1-to-1 Amazon FBA mentoring for UK sellers.
Got a question before booking? Email me directly
Choose your starting point
Already selling on Amazon
Start from your existing results and priorities. A one-off 90-minute account audit is £249.
A discovery call is free and lasts 15 minutes. It helps clarify the right next step; it is not the paid audit.
This coaching is for you if...
Whatever your level, I tailor my coaching to your specific situation and goals.
Amazon Beginners
- You want to start selling on Amazon FBA but don't know where to begin
- You're looking to validate your product idea before committing capital
- You want to avoid the costly mistakes most new sellers make on Amazon UK
Growing Amazon Sellers
- You're already on Amazon but stuck below £4,000/month
- Your listings aren't converting well enough
- Your ACoS is too high (>30%) and eating into your margins
- You don't know how to scale your Amazon FBA business effectively
Ambitious Entrepreneurs
- You're targeting £40K+/month in Amazon FBA revenue
- You want to optimise your processes and build automation into the business
- You're planning to sell your Amazon FBA business for maximum value
Proven Results, Not Empty Promises
Verifiable, transparent figures — straight from my Amazon FBA operation.
£1.07M
Amazon FBA revenue generated in 2024
+180%
average growth achieved for coached clients
23
entrepreneurs successfully coached
Real Proof: My Sellerboard Dashboard
Unedited screenshot from my Sellerboard dashboard — September 2025
~£103K
Revenue (September 2025)
~£17.2K
Net Profit
4,273
Units Sold
These results come from my own actively managed Amazon FBA account. They do not represent a guarantee of results for clients, as every situation is unique. They do, however, demonstrate my operational command of the platform and my ability to generate consistent, measurable results.
The 6 Pillars of My Amazon FBA Coaching
A complete, proven methodology for building a profitable and sustainable Amazon FBA business in the UK.
1
Find and Validate a Product
Every profitable Amazon FBA business starts with the right product. I'll guide you through this critical step so you invest with confidence.
What we do together:
- Deep-dive niche analysis using professional research tools
- Competitor research and opportunity identification on Amazon UK
- Sales potential validation using real marketplace data
- Accurate profitability calculation (margin, ROI, break-even point)
- Product differentiation strategy to stand out from the competition
Result: A validated product with £4,000–£40,000/month revenue potential
2
Build Your Action Plan
A structured, personalised roadmap to reach your goals step by step — no guesswork, just clear direction.
What we build together:
- SMART goals for 3, 6 and 12 months
- Detailed launch timeline with clear deadlines
- Full budget forecast (product, marketing, stock)
- Pricing strategy and market positioning
- Contingency planning and risk management
Result: A clear roadmap with measurable milestones to keep you on track
3
Supplier Sourcing
Finding the right supplier is essential for quality and profitability. I share my contacts and proven sourcing methods.
My coaching includes:
- Access to my network of verified suppliers
- Proven negotiation techniques to get the best terms
- Quality control processes (factory inspection, samples)
- Logistics cost optimisation for UK imports
- MOQ management and payment terms negotiation
Result: A reliable supplier with the best market terms secured for you
4
Product Launch
The launch phase is the most critical. My method is designed to get you to page 1 on Amazon UK fast.
Full launch strategy:
- Optimised PPC launch campaigns from day one
- Initial review generation campaign (100% Amazon TOS compliant)
- BSR optimisation from the very first days
- Stock and velocity management to avoid stockouts
- Daily KPI tracking throughout the launch phase
Result: A launch monitored through sales, costs and search visibility
5
Optimised Product Listing
Your listing is your 24/7 salesperson on Amazon. Every element must be optimised to convert browsers into buyers.
Full listing optimisation:
- Advanced keyword research (Amazon SEO for UK marketplace)
- Copywriting for title, bullet points and description
- Image strategy and A+ Content creation
- Backend optimisation (search terms, attributes)
- A/B testing to maximise conversion rate
Result: An improved listing with conversion measured over time
6
Branding & Private Label
Build a strong brand on Amazon to differentiate yourself and maximise the resale value of your business.
Brand building:
- Brand strategy and market positioning
- Visual identity creation (logo, packaging)
- Trademark registration and Amazon Brand Registry
- Product range strategy and expansion planning
- Brand protection against counterfeits and hijackers
Result: A protected, valuable brand on Amazon ready for potential exit
Going Further: Advanced Pillars
For sellers who want to reach the next level and maximise the value of their Amazon FBA business.
PPC Management
Master Amazon Advertising to maximise your ROI and scale profitably.
- Full audit of your existing campaigns
- Optimal campaign structure (SP, SB, SD)
- Advanced bidding strategies
- ACoS and TACoS optimisation
- Performance reporting and ongoing analysis
Scaling & Automation
Go from £8K to £80K/month with scalable systems and processes.
- Automation of repetitive tasks
- Expansion to new marketplaces (EU, US)
- Efficient multi-product management
- Team recruitment and management
- Cash flow optimisation for sustainable growth
Exit Preparation
Maximise the value of your Amazon FBA business for an optimal exit.
- Business valuation audit
- Key metrics optimisation (SDE, EBITDA)
- Documentation preparation for buyers
- Introductions to qualified acquirers
- Support throughout the negotiation process
Choose Your Plan
Two plans designed to fit your needs and budget — with no hidden fees.
PLAN 1: AMAZON AUDIT
£249 £419
1 x 90-minute session
- Full Amazon account audit
- Listing analysis and optimisation recommendations
- PPC campaign review
- Personalised action plan
- Session recording provided
- Email support for 7 days after the session
MOST POPULAR
PLAN 2: MONTHLY COACHING
£749/month
- 4 coaching sessions per month (1 hour each)
- Unlimited direct WhatsApp access
- Weekly performance review
- Access to all tools and templates
- Access to the private community
- Six-month programme — £749/month, £4,494 total
Intensive Coaching Available
Got an urgent project or an imminent product launch? I also offer bespoke intensive coaching (daily sessions, priority support). Get in touch for a personalised quote tailored to your timeline.
Not sure which plan is right for you?
Book a 15-minute discovery call. We'll talk through your situation and I'll point you towards the plan that best fits your goals and budget — no pressure, no sales pitch.
My Guarantees
Coaching built on trust, transparency and real results.
Full Transparency
I share my real numbers — wins and losses alike. No fake screenshots, no unrealistic promises. Just honest data.
Data-Driven Approach
Every decision is based on concrete data. We don't guess — we analyse, then act on what the numbers tell us.
Maximum Availability
Response within 24 hours guaranteed. During launch phases, I'm available 7 days a week to support you.
Absolute Confidentiality
Your products, niches and strategies remain strictly confidential. NDA available on request.
Bonuses Included with Your Coaching
On top of personalised coaching, you get all these bonuses to accelerate your results from day one.
Exclusive Tools
Profitability Calculator
My proprietary calculator to assess the profitability of any Amazon product in under 5 minutes.
Niche Analysis Template
The spreadsheet I use to analyse and compare Amazon niches quickly and systematically.
Launch Checklist
A comprehensive 47-point checklist so you never miss a step when launching your product on Amazon UK.
Premium Resources
PDF Guide "From £0 to £10K/month"
My complete 50-page guide for launching your first profitable Amazon FBA product on the UK marketplace.
Listing Swipe Files
20 real-world listing examples converting at +15%, with a detailed breakdown of every element.
Private Video Library
Over 30 training videos covering every aspect of Amazon FBA, from beginner to advanced level.
Supplier Directory
Access my private directory of verified suppliers in China and Asia, complete with my personal notes, quality ratings and negotiated terms. Updated regularly.
Private Community
Join our private group of Amazon FBA entrepreneurs. Connect with other sellers, share experiences, and benefit from a community that genuinely wants you to succeed.
Frequently Asked Questions
Answers to the most common questions about Amazon FBA coaching.
Do I need to already be selling on Amazon to benefit from the coaching?
Not at all. My coaching is designed for complete beginners as well as experienced sellers. If you're just starting out, we'll begin with the fundamentals: product research, validation and sourcing. If you're already selling, we'll focus on optimising and scaling your existing business on Amazon UK.
How long before I see concrete results?
It depends on where you're starting from. For a beginner, allow 3 to 4 months to launch your first product and around 6 months to reach profitability. For an existing seller, listing and PPC optimisations typically show results within 2 to 4 weeks. Significant growth (+50% revenue) generally happens over a 3 to 6-month period.
What additional budget should I set aside on top of the coaching fee?
For a first Amazon FBA launch, budget between £2,500 and £7,000 for initial stock, samples, branding and your launch advertising spend. This varies depending on the product you choose. We'll define the right budget together during your first session based on your specific situation.
Do you coach across all Amazon niches?
Yes — I coach across all Amazon categories, except regulated products (food supplements, medical devices) that require specific certifications. My expertise is particularly strong in Home & Kitchen, Sports & Outdoors, and Beauty & Personal Care, which perform very well on Amazon UK.
Can I combine Amazon FBA with my own e-commerce website?
Absolutely — and it's actually a strategy I recommend for diversifying your income. Once your brand is established on Amazon, we can work on deploying a Shopify or WooCommerce store to sell direct. This also increases your business valuation if you ever plan to sell.
What happens if my product doesn't perform as expected?
This is exactly why we invest so much time in product validation upfront. Product validation tests assumptions before ordering stock. If a product doesn't perform as expected despite all the preparation, we analyse the reasons, adjust the strategy, and if needed, pivot to a new product. Setbacks are part of the process — and learning from them is how you build a resilient business.
How much does Amazon FBA coaching cost?
My 1-to-1 mentoring costs £749/month for the 6-month programme — the price is public, no sales call required to find out. For context: Amazon agencies charge £1,700–£4,300/month, consultants bill £170–£430/hour, and most UK mentors only reveal their price after a discovery call. A one-off account audit is £249 if you want to start smaller.
How is this different from buying a course?
A video course (£400–£2,500) gives you generic theory — nobody validates your product choice, your sourcing or your numbers. This mentoring works on YOUR product, YOUR niche and YOUR budget, with direct WhatsApp access when you are stuck. And unlike most mentors, I am an active seller: £1M+ in revenue, selling across 5 EU marketplaces including Amazon.co.uk, dashboard proof included.
Do you offer payment in instalments?
Yes. The monthly coaching plan is already billed monthly over the six-month programme. For the audit, I can arrange a 2-instalment payment at no extra cost. Get in touch directly and we'll sort it out during your discovery call.
Can I cancel or reschedule sessions?
Yes — you can reschedule a session up to 24 hours before the scheduled time at no charge. For the monthly plan, the scope and cancellation terms are explained before you commit. Unused sessions within a given month are not carried over.
Ready to Launch Your
Profitable Amazon FBA Business in the UK?
Join the 23 entrepreneurs I've already helped succeed on Amazon. Your first step starts with a single call — and it's completely free.
15-minute discovery call — no commitment, no pressure
Got a question before booking? Email me directly